The Titleist 910D3 driver is the company’s first adjustable model, and
it’s in direct competition with the adjustable drivers being made by
TaylorMade, Callaway, Nike and other companies. It’s a “players club”
that combines Titleist’s long tradition of excellence with today’s
In my mind, Titleist built its reputation on making great balls and irons. Even though the 905 series was pretty popular, I’ve never thought the company’s drivers received the recognition they deserved. But now the 910 series is here. Is the Titleist 910D3 driver good enough to make people give up the TaylorMade adjustable drivers they’ve been using for several years now? Read on to see what I think.
There are two models in the 910 driver series: the 460cc Titleist 910D2, and the smaller, 445cc Titleist 910D3. The D2 is designed to provide forgiveness and a straight, high ball flight, while the D3 is intended to deliver a more penetrating trajectory and allow better players to work the ball. The slightly smaller players’ version of the 910 series – the Titleist 910D3 driver - is the subject of this review.
The hallmark of this driver, and the feature that makes it user-adjustable, is the company’s new “SureFit™ Tour” two-ring hosel system (SFT). With some turns on the included torque wrench, the club’s loft and lie can be adjusted independently of each other. The 910 series is the first driver on the market that provides that capability.
Other adjustable drivers involve tradeoffs – adjusting the face angle forces an adjustment of the loft, whether you want that or not. But this one is different. The SFT system of the Titleist 910D3 driver lets you dial in whatever combination of loft and lie you choose (16 different loft/lie combinations are possible). That means you can set the loft to provide a high or low trajectory and at the same time close or open the face promote a draw or fade.
I hate it when a club is smarter than I am. This one comes with an instruction booklet describing various settings and the ball flights they promote, but I thought it was hard to figure out. I just couldn’t seem to come up with the right loft/lie combination.
To complicate matters even more, you can buy an optional SureFit™ Tour Weight Kit and swap out the driver’s screw weight in order to change the swingweight. Fortunately, my test club didn’t come with this extra-cost option. I already had enough to try to figure out with the 16 different hosel combinations.
A new casting technology allows the titanium crown of the Titleist 910D3 driver to be thin and lightweight. The weight savings allows some discretionary weight to be positioned low and back, and a rear screw weight deepens and lowers the center of gravity even more to create a more stable club head. The face uses a variable thickness design (the central portion is thicker) to enlarge the sweet spot and produce faster ball speeds and more distance on off-center shots.
The Titleist 910D3 driver is pear-shaped and all black – a look I’ve always appreciated because it implies power and distance. Although I’ve started to like TaylorMade’s matte-white clubs, I still prefer the sleekness of black. And with this club, the crown, face, hosel and shaft are all black. Scoring lines on the face and an alignment aid on the crown are done in a contrasting white. The club face is tall and deep, which I also like. Appearance-wise, I was in heaven while I was testing the Titleist 910D3 driver.
Three lofts (8.5, 9.5 and 10.5) are available, along with multiple shaft options (three different Mitsubishi Diamana shafts, an Aldila RIP 60 and a Project X Tour Graphite shaft are the stock choices). My test club was a 10.5-degree paired with a regular-flex Aldila RIP 60 graphite shaft.
The club produced a medium-high, penetrating ball flight and a solid sound and feel when I made pure contact. There was nothing hollow or tinny about the sound of the Titleist 910D3 driver, and the tone changed slightly on high, low, heel and toe shots so there was plenty of feedback.
Forgiveness was fairly impressive for what’s considered a “players club.” Likewise, I’d give its distance and accuracy high marks. I do have to admit to feeling a bit overwhelmed by the whole SFT thing, though. I guess I just feel more comfortable buying a properly fit driver with the right characteristics for my swing to begin with, instead of fiddling around adjusting it. You might feel very differently.
The Bottom Line: Putting my confusion about the adjustment system aside, the Titleist 910D3 driver is a fine players club. It looks great and it’s long, straight and fairly forgiving. And if it’s not perfect for you straight off the shelf, maybe you can figure out how to use its ground-breaking adjustment system to produce the specific type of shots you want.
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